How Warmy Uses Outcraft AI to Turn Free Trials into 5× More Sales Meetings

For Warmy, converting free trial users into booked sales demos was a critical growth challenge. Relying on a small team of inbound SDRs (Sales Development Representatives), they could only reach a handful of new sign-ups each week. Outcraft AI changed the game by automatically engaging every trial user within minutes of signup across calls, email, and SMS. The result? Warmy’s weekly sales meetings jumped from just a few to nearly twenty, and their trial-to-demo conversion rate improved by roughly 15%. This AI-driven speed-to-lead approach not only filled Warmy’s calendar with demos, but also freed their human team to focus on closing deals.

• 5× more weekly sales meetings booked (compared to the previous SDR-only approach)
• ~15% higher trial-to-demo conversion rate
• 5 minutes to first contact after signup (via phone, plus multi-channel follow-ups)

Company

Warmy is an AI-powered email deliverability platform that helps businesses improve email open and response rates, ensuring marketing emails land in the inbox (not spam). Warmy’s solution automates the email warm-up process and builds sender reputation for its customers. 

Headquarters

Tel Aviv, Israel 

Products/tactics used

AI Voice call outreach    Email follow-ups    SMS follow-ups    AI lead qualification 

That’s where Outcraft AI came in. “Outcraft AI became our always-on SDR, instantly reaching out to new trial users and booking far more demos than our team ever could,” says Will Nauseda, Head of Sales at Warmy. “We went from 3–5 meetings a week to nearly 20, and we’re converting more trials into paying customers than ever.” Outcraft AI proved to be the perfect fit for Warmy’s needs, engaging leads quickly and persistently without adding headcount.

Why Warmy Chose Outcraft AI

Warmy offers a free trial to entice prospects, but turning those trial users into scheduled demo calls was labor-intensive. Their inbound SDRs would call new sign-ups, yet bandwidth was limited—many leads weren’t contacted promptly, and only 3–5 meetings were being booked per week. In the competitive SaaS space, speed-to-lead is critical – responding to a new lead within 5 minutes makes you 9× more likely to convert them compared to waiting 30 minutes

Warmy’s team simply couldn’t achieve that level of instant response at scale. Outcraft AI offered a solution: an AI-powered sales agent that never sleeps. Warmy chose Outcraft to ensure every trial signup gets immediate, personalized outreach. By adopting Outcraft AI, Warmy effectively gained a 24/7 SDR that engages leads in <5 minutes, follows up persistently, and never lets a hot prospect “go cold.” It was a clear choice to maximize their trial conversion potential without significantly increasing costs or workload.

How Outcraft AI Boosted Warmy’s Trial Conversions

Once integrated via the simple HubSpot CRM App, Outcraft AI began engaging each new trial user within minutes of account creation. The AI agent automatically calls the user about 5 minutes after signup to introduce Warmy, answer initial questions, and offer to schedule a demo, if the prospect agrees to have a demo call, then Outcraft AI books the time and sends the calendar invite while still on the call with the prospect. If the prospect doesn’t pick up the phone, Outcraft seamlessly switches channels – sending a friendly welcome email and an SMS text, so the lead is reached on their preferred medium. Over the next days, the AI continues the conversation via calls, email, or text, handling common questions and nudging the trial user toward booking a meeting. This multi-channel, rapid follow-up strategy ensured 100% of Warmy’s trial sign-ups received timely outreach. The AI never forgets to follow up – it can politely persist with additional emails or texts in the following days, something human reps might struggle to do consistently. Importantly, Outcraft’s AI also qualifies the leads during these interactions, so when a meeting is booked, it’s with a genuinely interested, appropriate prospect. Warmy’s team configured the AI’s messaging to fit their brand’s tone, but from there, the entire lead engagement process ran on autopilot.

Results: More Meetings and Higher Conversions

Switching to Outcraft AI for trial follow-up has delivered impressive results for Warmy. Immediately, the number of weekly demo calls skyrocketed from 3–5 to about 18–22 on average. This is roughly a 4–5× increase in weekly sales meetings, filling the sales calendar with qualified demos. Many of these meetings were booked outside of normal working hours or after multiple touches – opportunities that would have been missed without an always-on AI agent. Crucially, Warmy also observed about a 15% uplift in the conversion rate of trial users to scheduled demos since implementing Outcraft AI. Every trial user now gets the white-glove treatment of a prompt call, email, and text, which significantly increases the likelihood they’ll engage and agree to a sales consultation. Even leads that might have otherwise gone silent are re-engaged by the AI’s persistent but polite follow-ups. In addition to more meetings, the efficiency gains are notable. Outcraft AI handles the initial outreach and qualification automatically, meaning Warmy’s sales reps spend far less time chasing unresponsive leads. All trial leads are touched within minutes and nurtured via AI, so the human team can focus their time on the demo calls and closing deals with active prospects. It’s like having an elite SDR team working 24/7, at a fraction of the cost of hiring additional staff. Warmy’s success story illustrates just how effective rapid, AI-driven lead engagement can be. By responding to new sign-ups instantly and following up across multiple channels, Outcraft AI helped Warmy dramatically improve their speed-to-lead and conversion metrics. For SaaS founders, sales leaders, growth marketers – and even investors evaluating go-to-market efficiency – Warmy’s results show that an AI sales assistant can outperform traditional inbound sales development efforts. In short, Outcraft AI enabled Warmy to unlock more value from their existing trial funnel, turning more free users into happy, paying customers.

About Warmy

Warmy is an AI-powered email deliverability SaaS platform designed to help businesses maximize their email outreach. The platform automates email warm-up and sender reputation management by interacting with real inboxes, ensuring that marketing and sales emails land in recipients’ inboxes rather than spam folders. Founded in 2020 and headquartered in Tel Aviv, Israel, Warmy serves a global customer base of marketers and sales teams looking to improve their email performance and conversion rates